Mykhailo Zborovskyi: Gambling as a Laboratory of Mobile UX

Mykhailo Zborovskyi, an expert in the strategic development of iGaming products, reflects on why it is mobile gambling that dictates the standards of speed, security and design for the rest of the digital economy.

EXPERT M. Zborovskyi
DATE 09.01.2026
TOPIC Mobile UX
Mykhailo Zborovskyi — iGaming product expert

It is interesting why mobile gambling so often outpaces other industries in the speed of adopting new technological solutions. Competition for user attention is especially fierce here, and tolerance for delays is almost zero. These harsh conditions are what turn the niche into a kind of laboratory, where things are tested first and only later move into banking, e-commerce or government services, although how direct this connection is remains a separate question.

Is There Really No Second Chance to Make an Impression in Mobile Gambling

A user decides whether to stay or leave within a matter of seconds, and this is exactly where loading delays or confusing navigation are rarely forgiven. This harshness of expectations seems to be what shapes the culture of micro-moments in design. Teams increasingly try to think not in terms of "screen" or "button", but in terms of where the user's gaze lingers and at which point they hesitate.

How universal this approach is outside of gambling remains an open question.

Can Gambling Be Considered a Source of Interface Solutions for Other Industries

Details such as the placement of a button, the color of a notification or the duration of an animation are calculated here with a precision you rarely see in other digital products.

Some of these developments later end up in mobile banking, delivery services and even government apps, although direct causality is always hard to prove for certain here; it is more a matter of parallel development of industries that adopt successful solutions from one another.

On Security

Mykhailo Zborovskyi notes that security seems to follow the same logic as UX. One failure, and the user loses not only trust but also personal data and money. So it is no coincidence that multi-layered anti-fraud systems and behavioral analytics began to appear so early and so widely in gambling.

The numbers here are also thought-provoking, though they do not give a clear-cut answer. According to data, the number of cyber incidents affecting casino operators has increased by 400% since February 2025, and the volume of phishing attacks by 180% compared with 2023. Whether this means the industry has become more vulnerable, or simply attracts more attention from attackers because of the scale of the data it accumulates, is a question worth considering separately.

The SOFTSWISS iGaming Trends 2026 report records a shift in the focus of attacks toward social engineering against employees and the growing role of generative AI in creating deepfakes and fake KYC checks, and this is more a trend to watch than a complete picture.

Payments

When it comes to payment speed, gambling leaves no room for compromise here either. Support for Apple Pay, Google Pay and instant mobile banking looks more like a basic requirement than an advantage. Whether it is gambling that sets the pace for payment systems or, conversely, the industry simply reacts faster to a general market trend is hard to say for sure.

Mobile Traffic

According to EGBA and H2 Gambling Capital data, the share of mobile devices in online gambling revenue in Europe grew to 58% in 2024, up from 56% a year earlier, with a forecast of roughly 67% by 2029. The figures look convincing, although any forecast several years ahead should be taken more as a guideline than a guarantee.

Every new product in this niche undergoes a kind of real-load test, and whatever withstands that test eventually becomes a benchmark for banking and retail. It would be an exaggeration to state the direction of this influence definitively; it is more accurate to speak of a constant exchange of solutions between industries.

What This Means for the Ukrainian IT Market

Mobile adaptation has long ceased to be a purely technical task and has come closer to something like a product-building philosophy. And whether the growth of cyber threats over the past year means that the ability to adapt is turning from an advantage into a necessity is a question that time, rather than a definitive conclusion today, will answer.

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